Because in fact, the real debate of the moment is the changes that Apple is making in Apple Mail with the arrival of iOS 15.īut before that, let's take a quick break to explain the tracking of email openings. We could also tell you a little bit about the end of third-party cookiesBut since it's a long story, we'll refrain. No possibility to know precisely the opening environment (desktop version, mobile version, iOS vs Android.No geolocation : it is always the same IPs from Google and Yahoo! that download the original images.These cached images block certain marketing uses: The main idea is to guarantee better security, as cached images can be scanned by an anti-virus program, for example. When Yahoo! and Gmail cache images, it means that they download this data, store it on their own servers and then "serve" it to their webmail users. A cache in computer science refers to the "memory cache", which is a temporary copy of data to facilitate future access. ![]() Let's go back for a moment to the story of the "cache" of images. Not to mention a few other more confidential webmails and email clients that have made a specialty of protecting their users' privacy ( Hey, ProtonMail.) or extensions allowing to block tracking ( Ugly Email, PixelBlock, …). ![]() Since December 2013, Gmail " cache "images contained in emails, in March 2018, it was Yahoo! that joined the movement. This movement is the growing restrictions on email tracking and more specifically on tracking of opens. There is an underlying movement that is taking hold in the (not so) small world of email marketing. Badsender helps you: Diagnose your messages!.Modify your reminders and scenarios based on the opening.Make your performance indicators evolve.Evaluate the impact on your emailing strategy.More than half of your recipients are affected. ![]() Caching is not necessarily done at the time of opening.Apple "Mail Privacy Protection", what is it and why is it important for email marketers?.
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