![]() For example, Legal services.Īt the end of the day, it’s really up to you, your budget and which classes your product is under. On the other hand, if your company offered a service where the logo isn’t all that visible, then maybe you don’t need a logo mark. I’m sure you’ve seen it in your favorite clothing brands or beverages. If your product is fast moving consumer goods such as clothes and drinks, better you apply for a logo and word mark since they will be displayed on the product. Downside is you have to pay twice, one for each application. You may also register both a word mark and a logo version as long as you give two separate applications. However, if it’s not approved, a logo can make it more distinctive and protects you from possible objections. So if you were planning to apply for a trademark, we suggest that you register a word mark first since it gives you wider protection. ![]() So that means the logo you see for example: Therefore, rights to the words in a logo mark are weaker than the standard word marks since the rights are only valid as a whole. Word marks give you stronger and wider rights to the product or business name.Ī logo mark gives you the rights in the combination of images and words. Most of the time logos operate on a sliding scale between the. It’s a good way to protect your hard earned good name, don’t you think?Ī word mark registers the word itself you want to use, Apple/Puma/Zynga/Sony. We can basically divide logos in two categories: Wordmarks and Logomark. Trademarks allow the Trading Standards Officer or the police to criminally charge against counterfeit who use your trademark without your consent. Also, legal action for a trademark infringement is relatively cheap, sometimes as little as a few thousand pounds, compared to the hundreds of thousands of pounds you have to pay for an action claim of passing off in UK, same goes in the US. You should consider owning a trademark because it protects you and your consumers from counterfeit and fraud. Each have their place, and a logo designer or brand marketer can't afford to exclude either from their repertoire. If so, then the answer is 'yes' both word marks and brand symbols/icons are more effective. The combined trademark does not have the same coverage of protection as that of a standard word mark. I assume by 'brandmark' you really mean a brand symbol/icon. As such, the word and design elements of combined trademarks cannot be separated. Purely image or design trademarks need to be used exactly as they were registered. What it does, is to seperate your brand from other goods and services that your competitors may offer. Logo trademarks are protected exactly as they were registered. Interestingly enough, 3D objects and sounds can also be registered aside from word trademarks and logo marks. A logo trademark application may comprise stylised text, images (devices) and the like. So a trademark is your brand, which can be in a form of a word, picture, symbol, or a combination of these.
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